March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed,...
Reports Articles
Global Warming’s Six Americas, September 2021
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global...
Climate Activism: A Six Americas Analysis, December 2020
Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism –...
Global Warming’s Six Americas in June 2010
This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses...
Global Warming’s Six Americas, 2009: An Audience Segmentation Analysis
One of the first rules of effective communication is to “know thy audience.” Climate change publiccommunication and...
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