Six Americas Articles

Discover unique insights with the updated CCAM Explorer for 2026

We are pleased to announce the latest version of the Climate Change in the American Mind (CCAM) interactive dashboard and data visualizer – the CCAM Explorer. The tool and dataset, which include data going back to 2008, is updated to include data from 2025, letting...
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What are the top social media platforms used by each of Global Warming’s Six Americas?

Americans are increasingly getting their news from social media. In Spring 2025, we found that a growing percentage of Americans say social media is their most important source of news. This increase is especially pronounced among audiences that are more engaged with...
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What do Global Warming’s Six Americas think about data centers?

The number of data centers is rapidly increasing across the United States as investment in artificial intelligence grows. Although data centers can generate economic benefits, they also increase demand for electricity, water, and land, with potential public...
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Global Warming’s Six Americas, Fall 2025

In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – six distinct audiences within the American public. The Alarmed are the most worried about global warming and the most likely to support and...
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