In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and...
Six Americas Articles
Support for climate justice across Global Warming’s Six Americas
Photo by Fabrice Florin / Flickr Climate justice is an essential component of addressing climate change. The groups...
Global Warming’s Six Americas, Fall 2023
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful,...
Segmenting the climate change Alarmed: Active, Willing, and Inactive
July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how...
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition,...
Understanding the health harms of climate change: A Six Americas analysis
By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our...
Climate Activism: A Six Americas Analysis, December 2020
Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism –...
Which racial/ethnic groups care most about climate change?
Matthew Ballew, Edward Maibach, John Kotcher, Parrish Bergquist, Seth Rosenthal, Jennifer Marlon, Anthony Leiserowitz...
Alarmed now largest of Global Warming’s Six Americas
Nearly six in ten (58%) Americans are now either “Alarmed” or “Concerned” about global warming. From 2014 to 2019, the...
Global Warming’s Six Americas and the Election, 2016
Summary Americans hold diverse views on global warming, falling into six distinct groups – Global Warming’s Six...
Faith, Morality and the Environment: Portraits of Global Warming’s Six Americas
Recent months have witnessed an evolution in public discourse on global warming. Typically discussed in the news media...
National Park Service Staff Communication Guide: Knowing & Interacting with Your Audience
Climate change has been identified by Jonathan Jarvis, Director of the National Park Service, as a high priority for...
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