We are pleased to announce a new version of the Climate Change in the American Mind (CCAM) interactive dashboard –...
Six Americas Articles
Global Warming’s Six Americas, Fall 2024
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and...
Support for climate justice across Global Warming’s Six Americas
Photo by Fabrice Florin / Flickr Climate justice is an essential component of addressing climate change. The groups...
Global Warming’s Six Americas, Fall 2023
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful,...
Who is most likely to talk about climate change?
May 18, 2023 One of the most important actions people can take to address global warming is to talk about it,...
Global Warming’s Six Americas across age, race/ethnicity, and gender
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the...
Global Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed,...
Who is willing to participate in non-violent civil disobedience for the climate?
January 25, 2022 Note: Some of the numbers in this report were corrected and updated at 5:15 p.m. on Wednesday,...
Global Warming’s Six Americas, September 2021
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global...
Six Americas Super Short Survey (SASSY!)
Segmenting the climate change Alarmed: Active, Willing, and Inactive
July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how...
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition,...
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