Six Americas Articles

In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – six distinct audiences within the American public. The Alarmed are the most worried about global warming and the most likely to support and...

Climate change connects directly to many other social issues such as the cost of living, the economy, health, disruption of government services, and national security. Understanding how Americans prioritize these other issues can provide valuable insights for climate...

The news media is one of the most important channels for climate change communication. Journalists choose what climate stories to report and how to cover them, which in turn affects what different audiences hear and learn about climate change. Meanwhile,...

Many Americans understand that climate change harms health, and an increasing percentage believe climate-related health harms will become more common in their community over the next 10 years. Federal agencies such as the Centers for Disease Control and...