Evidence for Better Climate Communication
At Mason 4C, our work is grounded in rigorous social science research. This library brings together our peer-reviewed publications, Climate Notes, reports, and practical resources to help researchers, journalists, educators, policymakers, health professionals, and other trusted voices better understand how people think about climate change — and how to communicate about it effectively.
Browse by topic, publication type, or keyword to explore the research behind our work and the evidence informing climate communication around the world.
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Found 38 Results
May 17, 2023
Who is most likely to talk about climate change?
May 18, 2023 One of the most important actions people can take to address global warming is to talk about it, says Dr. Katharine Hayhoe, climate scientist and Chief Scientist ...
April 4, 2023
Global Warming’s Six Americas across age, race/ethnicity, and gender
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Ala...
March 13, 2023
Global Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive â...
January 24, 2022
Who is willing to participate in non-violent civil disobedience for the climate?
January 25, 2022 Note: Some of the numbers in this report were corrected and updated at 5:15 p.m. on Wednesday, January 26, 2022. Social movements (e.g., anti-war, civil rights, la...
January 11, 2022
Global Warming’s Six Americas, September 2021
January 12, 2022 Our prior research has found that Americans can be categorized into six distinct groups—Global Warming’s Six Americas—based on their beliefs, attitudes, poli...
July 26, 2021
Segmenting the climate change Alarmed: Active, Willing, and Inactive
July 27, 2021 To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, ...
July 6, 2021
Engaging Diverse Audiences with Climate Change: Message Strategies for Global Warming’s Six Americas
This chapter will appear in the forthcoming Routledge Handbook of Environment and Communication, Second Edition, Anders Hansen & Robert Cox (editors). Global climate change is ...
March 30, 2021
Understanding the health harms of climate change: A Six Americas analysis
By Connie Roser-Renouf, Edward Maibach, Anthony Leiserowitz, Seth Rosenthal, and John Kotcher Through our research on Americans’ beliefs and attitudes about climate change, ...
March 17, 2021
Climate Activism: A Six Americas Analysis, December 2020
Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism – including their sense of efficacy about climate activism, a...