Evidence for Better Climate Communication
At Mason 4C, our work is grounded in rigorous social science research. This library brings together our peer-reviewed publications, Climate Notes, reports, and practical resources to help researchers, journalists, educators, policymakers, health professionals, and other trusted voices better understand how people think about climate change — and how to communicate about it effectively.
Browse by topic, publication type, or keyword to explore the research behind our work and the evidence informing climate communication around the world.
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Found 35 Results
February 19, 2026
Global Warming’s Six Americas, Fall 2025
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – six distinct audiences within the Ame...
September 18, 2025
Top Public Worries in the U.S.
Climate change connects directly to many other social issues such as the cost of living, the economy, health, disruption of government services, and national security. Understandin...
September 9, 2025
Top news sources for Global Warmings’ Six Americas
The news media is one of the most important channels for climate change communication. Journalists choose what climate stories to report and how to cover them, which in turn a...
May 15, 2025
A majority of registered voters want federal agencies to increase their efforts to protect people from the health harms of global warming
Many Americans understand that climate change harms health, and an increasing percentage believe climate-related health harms will become more common in their community over t...
March 19, 2025
Global Warming’s Six Americas, Fall 2024
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – which represent distinct audiences within the ...
January 16, 2024
Support for climate justice across Global Warming’s Six Americas
Photo by Fabrice Florin / Flickr Climate justice is an essential component of addressing climate change. The groups and nations that have historically contributed least to the caus...
December 13, 2023
Global Warming’s Six Americas, Fall 2023
In 2009, we identified Global Warming’s Six Americas – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – which represent distinct climate opin...
May 17, 2023
Who is most likely to talk about climate change?
May 18, 2023 One of the most important actions people can take to address global warming is to talk about it, says Dr. Katharine Hayhoe, climate scientist and Chief Scientist ...
April 4, 2023
Global Warming’s Six Americas across age, race/ethnicity, and gender
April 5, 2023 The Global Warming’s Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Ala...
March 13, 2023
Global Warming’s Six Americas, December 2022
March 14, 2023 In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive â...