Evidence for Better Climate Communication
At Mason 4C, our work is grounded in rigorous social science research. This library brings together our peer-reviewed publications, Climate Notes, reports, and practical resources to help researchers, journalists, educators, policymakers, health professionals, and other trusted voices better understand how people think about climate change — and how to communicate about it effectively.
Browse by topic, publication type, or keyword to explore the research behind our work and the evidence informing climate communication around the world.
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Found 60 Results
October 8, 2024
Mason 4C’s Resources on Climate in the 2024 U.S. General Election
2024 is a critically important election year for the climate in the U.S. and around the world. As Election Day nears in the U.S., we are providing a final round-up of our election-...
September 11, 2024
Changes in U.S. voters’ top reasons to reduce global warming
People get involved in climate action for different reasons. Some people want to benefit their community through development of renewable energy resources. Others want to...
August 7, 2024
Can large language models estimate public opinion about global warming?
We are pleased to announce the publication of a new article, “Can large language models estimate public opinion about global warming? An empirical assessment of algorit...
July 10, 2024
Changes in Global Warming’s Six Americas: An analysis of repeat respondents
We are pleased to announce the publication of a new article, “Changes in Global Warming’s Six Americas: An analysis of repeat respondents” in the journal Climatic C...
June 27, 2024
Understanding pro-climate voters in the United States
2024 is a critically important election year for the climate, both in the U.S. and around the world. Many important federal climate policies, including the transition to clean...
June 4, 2024
Who thinks people can affect what the government does about global warming?
Many Americans are worried about climate change, but research finds that relatively few engage in political action to influence policymakers. A key to collective act...
May 20, 2024
Public understanding of climate change has grown in the U.S.
We are pleased to announce the latest version of the Climate Change in the American Mind (CCAM) interactive data visualization tool – the CCAM Explorer. The tool and accompa...
April 15, 2024
What do Americans want to know about climate change?
Most Americans think global warming is happening and human-caused; however, there are important knowledge gaps and misconceptions. For example, only one in five ...
March 29, 2024
The attitude-behavior gap on climate action: How can it be bridged?
There are many ways that people can take action to reduce climate change, from personal behaviors like eating a more plant-rich diet to collective behaviors like political activism...
January 16, 2024
Support for climate justice across Global Warming’s Six Americas
Photo by Fabrice Florin / Flickr Climate justice is an essential component of addressing climate change. The groups and nations that have historically contributed least to the caus...